From 0-1 leads in six months
to 21 leads a month.
Auckland Retaining Wall had almost no online presence and was not being found by people searching for a retaining wall contractor. We rebuilt its website from the ground up to turn it into a steady source of local enquiries.
Overview
Auckland Retaining Wall is a local retaining wall contractor serving homeowners and businesses across Auckland and the surrounding suburbs. Despite strong demand for retaining wall work in the region, the business had almost no online presence and was not being found by people searching for a retaining wall contractor. We rebuilt its website from the ground up to turn it into a steady source of local enquiries.
The Challenge
The business was running on an outdated WordPress site with only a few pages. Between 2024 and 2025, it generated between zero and one lead in six months.
- No phone calls coming through the website
- Low visibility in search results for Auckland retaining wall keywords
- Very few pages, so the site could not rank for the range of services customers search for
- No coverage of the suburbs and locations where customers were looking
- An outdated design that did little to build trust or encourage enquiries
Our Unique Approach
We rebuilt the site using our proprietary system, replacing the old WordPress setup with a stronger, more scalable website infrastructure built to rank and convert.
- Expanded services: Dedicated pages for each retaining wall service, so the site can rank for the specific jobs customers search for.
- Wider keyword targeting: Service and intent-based keywords mapped across the site, instead of a handful of generic terms.
- Location coverage: Pages targeting Auckland and its surrounding suburbs, to capture local searches.
- Better design: A modern, mobile-friendly layout with clear calls to action and easy ways to call or request a quote.
- Stronger site structure: Clear navigation and internal linking, so both visitors and search engines can find the right page quickly.
Real Results, Backed by Real Data
21 Leads Monthly, 6% Increase in Calls
Auckland Retaining Wall now generates 21 leads every month, all from people actively searching for retaining wall services in Auckland. Calls have also grown by 6%, showing that more visitors are ready to pick up the phone and speak to the business directly.
These are exclusive, high-intent enquiries, not shared marketplace leads. Every call and quote request goes straight to the business, so the owner keeps the full margin on each job. The growth comes from dedicated service and location pages, keyword-targeted content and a design built to turn visitors into enquiries.
Better, More Elevated Design Done In 3-7 Days
Powered by our proven system, we delivered a refined, modern website for Auckland Retaining Wall in just 3 to 7 days, skipping the drawn-out timelines and repeated revision rounds of a typical agency build. Every page was built with on-page SEO in mind, with keyword-targeted titles, headings and meta descriptions, dedicated service and location pages, clean internal linking and fast load times on every device. Off-page SEO then strengthened that foundation, with local citations, quality backlinks and a better-optimised Google Business Profile that built authority and relevance. Prominent calls to action made it simple for customers to phone or request a quote.
Traffic, Keywords and AI Visibility All Growing Within 3 Months
Within three months of the full website improvements, Auckland Retaining Wall saw a clear increase in organic traffic, along with strong keyword growth as more service and location pages began ranking in Google. The site also gained a 14% increase in AI visibility, with 7 pages now cited by AI search engines like Google AI Overviews, ChatGPT and Gemini.
Together, these results show the on-page and off-page SEO work paying off. The business is reaching more people searching for retaining wall services, both in traditional search and in AI answers, and turning that visibility into high-intent enquiries.
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