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FIELD NOTES · BLOG

How we
actually think about this.

The frameworks, case-thinking, and SEO infrastructure we run internally — published here when we figure out something worth sharing.

Oct 2, 2026
Painting Contractor SEO: How to Book Estimates You Don't Have to Share (2026)

Painting contractor SEO without paying per lead: when painting searches peak, service and town pages, Google Business Profile setup, timelines, and pricing.

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Sep 30, 2026
Landscaping Leads: How to Get Calls You Don't Have to Share (2026)

Landscaping leads without paying per call: every lead source compared, when to build for the spring rush, Google Business Profile setup, timelines, and pricing.

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Sep 29, 2026
Plumber SEO: How to Get Calls Without Buying Leads (2026)

Plumber SEO from the team behind a $79K to $373K trade business turnaround. Keywords, city pages, Google Business Profile, honest timelines, and real pricing.

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Sep 22, 2026
Tree Service SEO: The Owner's Guide to a Phone That Rings (2026)

Tree service SEO, explained by the team that took a tree company from $79K to $373K. Keywords, city pages, Google Business Profile, honest timelines, and real pricing.

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Jun 22, 2026
Digital Marketing for Tradies: What Actually Works (And What's a Waste of Money)

A plain-English guide to digital marketing for tradies — what channels actually get the phone ringing, what to skip, and what to do first.

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Jun 22, 2026
How to Get Epoxy Flooring Leads in 2026: Buy, Rent, or Own?

The honest guide for epoxy flooring contractors: what lead services actually cost, whether SEO is worth it, and how to stop renting leads you'll never own.

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Jun 22, 2026
How to Improve Visibility in Google AI Overviews

Google AI Overviews are changing who gets clicks. Here's a plain-English, step-by-step guide to getting your site cited — no paid tools required.

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Jun 22, 2026
Yes, You Can Track Brand Mentions in AI Search — Here's How (2026 Guide)

Yes, you can track when ChatGPT, Perplexity, or Google AI Overviews mention your brand. Here's the free manual method, the honest tool rundown, and what to do next.

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Jun 22, 2026
Lead Generation for Roofing Contractors: The Honest Guide

Every way to get roofing leads compared — Angi, Google Ads, SEO, rank-and-rent. Real costs, real ROI, and the one model that doesn't stop working when you stop paying.

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Jun 22, 2026
Marketing for Remodelers: What Actually Works in 2026 (And What to Stop Doing)

The honest guide to marketing for remodeling companies — Google Business Profile, SEO, reviews, and what to stop wasting money on. No fluff, no ad upsells.

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Jun 22, 2026
Masonry SEO: How Contractors Get Their Phone Ringing Without Paying for Leads

Masonry SEO ranks your business in Google Maps when homeowners search for the jobs you want. No shared leads, no ad spend — here's exactly how it works.

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Jun 22, 2026
SEO for Concrete Contractors: How to Own Your Local Rankings and Stop Buying Leads

Tired of paying for shared leads? This guide shows concrete contractors how to rank on Google Maps, get more calls, and build a lead source you actually own.

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