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FIELD NOTES · BLOG

How we
actually think about this.

The frameworks, case-thinking, and SEO infrastructure we run internally — published here when we figure out something worth sharing.

Jun 22, 2026
Digital Marketing for Tradies: What Actually Works (And What's a Waste of Money)

A plain-English guide to digital marketing for tradies — what channels actually get the phone ringing, what to skip, and what to do first.

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Jun 22, 2026
How to Get Epoxy Flooring Leads in 2026: Buy, Rent, or Own?

The honest guide for epoxy flooring contractors: what lead services actually cost, whether SEO is worth it, and how to stop renting leads you'll never own.

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Jun 22, 2026
How to Improve Visibility in Google AI Overviews

Google AI Overviews are changing who gets clicks. Here's a plain-English, step-by-step guide to getting your site cited — no paid tools required.

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Jun 22, 2026
Yes, You Can Track Brand Mentions in AI Search — Here's How (2026 Guide)

Yes, you can track when ChatGPT, Perplexity, or Google AI Overviews mention your brand. Here's the free manual method, the honest tool rundown, and what to do next.

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Jun 22, 2026
Lead Generation for Roofing Contractors: The Honest Guide

Every way to get roofing leads compared — Angi, Google Ads, SEO, rank-and-rent. Real costs, real ROI, and the one model that doesn't stop working when you stop paying.

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Jun 22, 2026
Marketing for Remodelers: What Actually Works in 2026 (And What to Stop Doing)

The honest guide to marketing for remodeling companies — Google Business Profile, SEO, reviews, and what to stop wasting money on. No fluff, no ad upsells.

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Jun 22, 2026
Masonry SEO: How Contractors Get Their Phone Ringing Without Paying for Leads

Masonry SEO ranks your business in Google Maps when homeowners search for the jobs you want. No shared leads, no ad spend — here's exactly how it works.

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Jun 22, 2026
SEO for Concrete Contractors: How to Own Your Local Rankings and Stop Buying Leads

Tired of paying for shared leads? This guide shows concrete contractors how to rank on Google Maps, get more calls, and build a lead source you actually own.

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Jun 22, 2026
Tradie Website Design: What Actually Gets You Jobs (Not Just a Good-Looking Site)

Most tradie websites look fine and do nothing. Here's what a lead-generating tradie website actually needs — and what to ask before you pay anyone to build one.

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Jun 14, 2026
Best AI SEO Agencies in 2026 (Ranked for Small Businesses That Need Leads, Not Hype)

We reviewed 8 AI SEO agencies and ranked them by who they actually work for. Here's what separates real AI SEO from hype — and which agencies fit SMBs vs. enterprise.

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Jun 14, 2026
What a Concrete Contractor Marketing Agency Actually Does (And What Most Don't Tell You)

Most marketing agencies sell concrete contractors traffic they don't own. Here's what a real agency does, the two models that work, and how to spot one worth hiring.

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Jun 14, 2026
How Concrete Contractors Actually Get Leads (Without Paying Angi)

Shared leads from Angi cost more than they look. Here's the honest breakdown of every concrete lead channel — and what actually works long-term.

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