20-30 leads every month,
across every service.
Perth Earthworks came to us with a broad service offering and a website that did not show it. A redesign, expanded service pages, and focused SEO turned the site into a steady source of enquiries for each individual service.
Overview
The contractor came to us for a complete package: website design, SEO, and revenue-generating infrastructure. The goal was a website that earns trust and delivers steady leads for every service.
The Challenge
Perth earthworks contractors face a tough online market. Competition is tight, and most competitor websites look the same, which makes it hard to stand out. In demolition and excavation, trust is everything, because clients are handing over their property to heavy machinery and want proof of professionalism before they call.
Perth Earthworks faced the same hurdles:
- Crowded market with dozens of contractors competing for the same searches.
- Weak design that failed to build trust with homeowners, builders, and commercial clients.
- Low traffic and few enquiries from Google.
- Broad service range with no dedicated pages to rank each service.
- No lead infrastructure to turn visitors into quote requests.
The Objectives
Our Unique Approach
We designed and built the website using Blackbird's own automated method, leveraging AI to move faster and build smarter than a traditional agency process. It is a method unique to Blackbird.
We started with design. A cleaner, more modern site gave Perth Earthworks the credibility that homeowners, builders, and commercial clients look for before they call.
Next, we expanded the service structure. Instead of a few broad pages, we built a dedicated page for each service, from bulk excavation and pool digs to stormwater drainage, soakwell installation, and bobcat hire. Each page targets the specific searches Perth buyers make for that service.
We used Semrush to research keywords, track rankings, and monitor competitors, then tracked performance in Google to see what was ranking, what was converting, and where to expand next.
The Results
Perth Earthworks now receives 20-30 leads every month, and those leads are spread across individual services rather than relying on one or two. Each service page generates its own enquiries.
Cited by ChatGPT and Gemini among the top earthworks and site works companies in Perth
Rankings in Google strengthened across the service range, and Perth Earthworks is now cited by ChatGPT and Gemini, putting the business in front of buyers at the exact moment they ask for an earthworks contractor.
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