68 leads last month,
#1 on Google for “Perth pavers”.
Perth Pavers had almost no online presence and was not being found by people searching for a paving contractor. We rebuilt its website from the ground up to turn it into a steady source of local enquiries.
Overview
Perth Pavers is a local paving contractor serving homeowners and businesses across Perth and the surrounding suburbs. Despite strong demand for paving work in the region, the business had almost no online presence and was not being found by people searching for a paving contractor. We rebuilt its website from the ground up to turn it into a steady source of local enquiries.
The Challenge
The business was running on an outdated WordPress site with only a few pages. Between 2024 and 2025, it generated between zero and one lead in six months.
- No phone calls coming through the website
- Low visibility in search results for Perth paving keywords
- Very few pages, so the site could not rank for the range of services customers search for
- No coverage of the suburbs and locations where customers were looking
- An outdated design that did little to build trust or encourage enquiries
Our Unique Approach
We rebuilt the site using our proprietary system, replacing the old WordPress setup with a stronger, more scalable website infrastructure built to rank and convert.
- Expanded services: Dedicated pages for each paving service, so the site can rank for the specific jobs customers search for.
- Wider keyword targeting: Service and intent-based keywords mapped across the site, instead of a handful of generic terms.
- Location coverage: Pages targeting Perth and its surrounding suburbs, to capture local searches.
- Better design: A modern, mobile-friendly layout with clear calls to action and easy ways to call or request a quote.
- Stronger site structure: Clear navigation and internal linking, so both visitors and search engines can find the right page quickly.
Real Results, Backed by Real Data
+2,100% Lead Growth in 6 Months, with More Enquiries from High-Ticket Services
The website recently generated 17 leads in just 7 days, following 68 leads the previous month, up from just 2 a month, all from people actively searching for paving services in Perth. At an average job value of $6,000 and a close rate of 10% to 20%, a monthly volume of 68 leads represents an estimated $489,600 to $979,200 in annual revenue.
These are exclusive, high-intent enquiries for high-ticket services, not shared marketplace leads. Every call and quote request goes directly to the business, so the owner keeps the full margin on each job.
Figures are estimates and will vary with job size and close rate.
Better, More Elevated Design Done In 3-7 Days
Powered by our proven system, we delivered a refined, modern website in just 3 to 7 days, skipping the drawn-out timelines and repeated revision rounds of a typical agency build. Every page was built with on-page SEO in mind, with keyword-targeted titles, headings and meta descriptions, dedicated service and location pages, clean internal linking and fast load times on every device. Off-page SEO then strengthened that foundation, with local citations, quality backlinks and a better-optimised Google Business Profile that built authority and relevance. Prominent calls to action made it simple for customers to phone or request a quote. The business launched sooner, ranked for the keywords that matter and gained a website built to generate leads.
Increased AI Visibility and 37 Pages Cited in AI Search Results
Homeowners increasingly ask AI search tools like Google AI Overviews, ChatGPT and Gemini who to hire for paving work. Perth Pavers now has 37 pages cited across AI search engines, placing the business in front of buyers before they even open a website. It also appears at the top of AI search results for “pavers and stones near me”, one of the most valuable local keywords in the industry.
This visibility comes from clear, well-structured service content that AI engines can read, trust and reference. The result is increased traffic and an extra stream of high-intent enquiries from a channel most local competitors have not yet reached.
35% Click Growth, 10% Impression Growth
Just one month after the full website improvements, Perth Pavers saw a 35% increase in clicks and a 10% increase in impressions in Google Search. Impressions show the site appearing in front of more people searching for paving services, while the faster growth in clicks shows that more of those searchers chose to visit.
This early lift reflects the on-page improvements: dedicated service and location pages, keyword-targeted titles and descriptions, and a faster, cleaner design. Clicks growing faster than impressions suggests the site is not only more visible but also more relevant and trustworthy in search results, with stronger momentum still to build.
The Site Ranks #1 for “Perth Pavers”, “Pavers in Perth” and “Best Paving Company in Perth” in Google Search
Perth Pavers now ranks #1 on Google Search for “Perth Pavers”, “Pavers in Perth” and “Best paving company in Perth”, three of the most valuable searches in the local paving market. These are the exact terms homeowners and businesses use when they are ready to hire, so top positions put the business in front of high-intent buyers at the moment they decide.
The rankings come from dedicated service and location pages, keyword-targeted titles and headings, clean internal linking and consistent off-page optimisation. Together, they have established the site as the most relevant and trusted result for paving searches in Perth, bringing in more calls and quote requests.
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