A press release journalists open.
And Google keeps ranking.
Most press releases get blasted to a wire service, screenshotted for LinkedIn, and forgotten by Wednesday. We write releases that earn real coverage — and we structure them so they keep pulling search traffic for years after the news cycle moves on.
Four steps. No PR theatre.
We don't do "thought leadership" word salad. We find the actual story, write it tight, and send it to people who might actually care.
Most press releases get ignored because they're about the company, not the story. We start by finding the angle a journalist would actually pick up — and that Google would actually rank.
A working draft in 5 business days. Tight headline, real news hook, attributable quotes that sound like the human you put on the byline — not the corporate fog machine.
Schema markup, target keywords, internal anchor text, and a structured FAQ block. The release ranks for your category long after the news cycle moves on.
A short, hand-built list of the journalists, podcasters, and trade outlets who actually cover your space. Tailored pitches. Real follow-ups. No PR Newswire dump.
Six things you get per release.
Operators with real news.
A funding round. A new location. A hire that matters. A data study no one else has run. A product launch with a real point of view. If you have actual news, we'll make sure the right people hear it — and that the release itself becomes a long-term search asset under your brand. If you don't have news yet, we'll tell you that on the call instead of selling you a release that won't land.
Tell us the news.
30-minute call. Walk us through the announcement. We'll tell you honestly whether it's a press release, a blog post, or nothing yet.