+160% revenue
in six months.
Wellington Concrete Driveway came to us with 0–1 customers monthly and no SEO foundation. Within the first month, we delivered 10–20 leads. Six months later, monthly revenue had increased 160%.
Overview
Wellington Concrete Driveways is a local concrete contractor serving homeowners and businesses across Wellington and the surrounding suburbs. Despite strong demand for driveway work in the region, the business had almost no online presence and was not being found by people searching for a concrete driveway contractor. We rebuilt its website from the ground up to turn it into a steady source of local enquiries.
The Challenge
The business was running on an outdated WordPress site with only a few pages. Between 2022 and 2025, it generated between zero and one lead in six months.
- No phone calls coming through the website
- Low visibility in search results for Wellington concrete driveway keywords
- Very few pages, so the site could not rank for the range of services customers search for
- No coverage of the suburbs and locations where customers were looking
- An outdated design that did little to build trust or encourage enquiries
The Objectives
Our Unique Approach
We rebuilt the site using our proprietary system, replacing the old WordPress setup with a stronger, more scalable website infrastructure built to rank and convert.
- Expanded services: Dedicated pages for each concrete service, so the site can rank for the specific jobs customers search for.
- Wider keyword targeting: Service and intent-based keywords mapped across the site, instead of a handful of generic terms.
- Location coverage: Pages targeting Wellington and its surrounding suburbs, to capture local searches.
- Better design: A modern, mobile-friendly layout with clear calls to action and easy ways to call or request a quote.
- Stronger site structure: Clear navigation and internal linking, so both visitors and search engines can find the right page quickly.
Better, More Elevated Design Done In 3-7 Days
Powered by our proven system, we delivered a refined, modern website for Wellington Concrete Driveways in just 3 to 7 days, skipping the drawn-out timelines and repeated revision rounds of a typical agency build. Every page was built with on-page SEO in mind, with keyword-targeted titles, headings and meta descriptions, dedicated service and location pages, clean internal linking and fast load times on every device.
Off-page SEO then strengthened that foundation, with local citations, quality backlinks and a better-optimised Google Business Profile that built authority and relevance. Prominent calls to action made it simple for customers to phone or request a quote.
Expanded Services and Locations, With More Optimised Pages
Wellington Concrete Driveways went from a handful of pages to a full website covering every concrete service customers search for, including driveway installation, replacement, resurfacing and repairs. Each service now has its own dedicated page, and new location pages target Wellington and its surrounding suburbs, so the site can capture local searches that were previously missed.
Every page is optimised with keyword-targeted titles, headings and meta descriptions, clear internal linking and fast load times. The result is a site that ranks for far more searches and turns that visibility into high-intent enquiries.
The Site Ranks #1 for “Wellington Concrete Driveways” and “Concrete Driveways in Wellington” in Google Search
Wellington Concrete Driveways now ranks #1 on Google Search for “Wellington Concrete Driveways” and “Concrete Driveways in Wellington”, two of the most valuable searches in the local concrete market. These are the exact terms homeowners and businesses use when they are ready to hire, so top positions put the business in front of high-intent buyers at the moment they decide.
The rankings come from dedicated service and location pages, keyword-targeted titles and headings, clean internal linking and consistent off-page optimisation. Together, they have established the site as the most relevant and trusted result for concrete driveway searches in Wellington, bringing in more calls and quote requests.
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